Priority number one in email marketing is your contacts. Here are some tips for developing a list that will certainly reap the reward of quality feedback and long lasting client relationships.
Collect people, not email addresses. By collecting names, mailing addresses, and other information in addition to email addresses, you can begin to promote the needs and interests of your customer in a way that is both personal and meaningful. “Dear Amy” is much more effective than “Dear Customer”
Avoid mistyped email addresses. If you are allowing customers to subscribe to your email address online ask them to re-type their address to avoid submission errors such as @gmail.cmo or @htmail.com
Don’t fix mistyped email addresses. Let’s face it. Email is personal and many of us think twice before giving out our information. If you receive an obviously mistyped submission resist the temptation to fix it. When the email bounces simply remove it from the list.
Make it easy for subscribers to change their email address or update their profile. You’ve worked hard to build a lasting and meaningful relationship with your customer base. Giving them the ability to update their information means you stay in contact and have reliable information to work with.
Make unsubscriptions effective immediately. If someone decides that your information is no longer in their best interest respect their decision.
Motivate customers to sign up for your emails by offering them a special deal. They’ve just given you a valuable piece of information and permission to use it! Shouldn’t they get something, too?
Don’t hijack email addresses. It takes time but build your contact list in a way that establishes trust and never add contacts that haven’t requested to participate.
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