What your "About Us" page says "About You"

When it comes to writing web content some categories are easier than others. For instance, "Contact Us" is pretty self explanatory. You include phone and fax numbers, email addresses, maps and directions, and if you're really fancy a form for your customers to fill out that helps them organize their comments and questions while sending the information to just the right person. But what "About Us?"

Writing effective "About Us" content should accomplish one thing - showing visitors that you have a solid track record as a reputable, experienced, and customer focused organization. So how do you do it? Here are some ideas to get you started:

1. Include a brief overview of what you do. How and why did you get started? What makes you different from your competition?
2. Include profiles of key managers with pictures and contact information. Put faces on services you offer.
3. Let your customers and critics do the writing. Try including positive customer comments and list any awards you've won.

Need more inspriation? Checkout these "About Us" pages:

• Fishing Catus - http://www.fishingcactus.com/en/about.htm
• Dave & Busters - http://www.daveandbusters.com/About/?f=0
• Nike - http://www.nikebiz.com/company_overview/