Who writes your web content?

You do! It's not rocket science but you would be surprised how often a designer is expected to also develop copy.

The truth is that you know your product and services best. You have a style that is all your own and your consumer will know when you are being authentic. Unless you have someone on staff that is familiar with the business and you trust to represent your ideals publicly... prepare yourself!

1. Think before you write - Remember that outline you had to turn in before the big paper in English class? That's what you need now. Be able to explain and describe your service or product beyond over simplified statements. "OUR PRODUCT IS THE BEST! ORDER YOURS TODAY!" although easy... is not very informative.
2. Bigger isn't better - Now that you have that outline you can forget the rest of the "boring term paper" methods. A lot of very good writers get bogged down in their own genius. Keep things friendly, informal, and jargon free. Remember... you're trying to communicate, not hypnotize.
3. Proof read, proof read, proof read - Never submit your first draft! You, your team members, and your mother will be able to catch errors and organize ideas better with a fresh set of eyes. Your website may be far from #1 on your "To Do" list (that's why your thinking of hiring someone, right?) but you'll be happy you took the time when the phone starts ringing.

Things you CAN expect your designer to help with are:

1. Optimizing the content for search engines
2. Adding "tags" that help identify photos, important text, and more
3. Condensing ideas for online advertising

You and your future developer are a team. You are the expert of your business and they are the expert of theirs. Everyone needs to bring their own knowledge to the table for success!