If you use Facebook at all you've no doubt been involved in the recent switch in vocabulary. We have been able to "like" a status update and "like" a photo for a long time. But now, instead of becoming a Fan we also "like" an organization. So where did all the Fans go? Good News. They 'er still here!
When we decide to "like" a page it is different than simply liking a photo. Communication about liking a page is a two way street. Facebook pages still collect stats on their Fans. And Facebook Fans still show images, events, and more on the profiles. I like to think of it this way: Clicking that I "Like" an organization is the process to becoming a "Fan."
How can you help smooth the transition? Think about it from their perspective. Like Facebook and love your Fans.
- Be sure you have a direct link to your Facebook Page from your website.
- Be dedicated to communicating through your Facebook Page so Fans know it's still relevant
- Use Facebook Ads to help direct traffic to your page and increase conversions from visitors to Fans.
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