Long Live the Business Card: A break from the high-tech

I admit (given that the subject of my last few blogs has been a social-media frenzy) that I can contribute to the horrible overwhelming feeling that high-tech marketing is a race we'll never win.  I would encourage you, however, to take a deep breath and resolve yourself to the idea that it's not about winning but rather playing the game.  With that in mind, how about a break from the high-tech?

My goal for clients is to help them build a web presence - not simply a website.  You are no doubt aware of all the e-marketing that can be done to boost hits and customer conversion rates but sometimes we long for a more personal connection.  And here it is.  Don't forget your business cards.

Here are some very simple facts and ideas to get you excited about going back to basics:

The Facts:

• Business Cards are Universal.  You don't need an iPhone, Twitter, Facebook, LinkedIn, or any other account/computer program to get the information.  You can fit all the contact information necessary in a convenient 3.5 x 2" package and anyone you had them to will be able to receive it.  
• Business Cards aid Branding.  Want to be recognized?  Business cards don't just relay written information.  They carry with them your company colors, logos, and personality.  People will feel special when they have a little piece of your billboard or website in their pocket after they leave the conference or coffee shop.  
• Business Cards are Face-to-Face.  E-Marketing will reach the masses but the most memorable sort of communication is still face-to-face.  When we offer someone a business card we also get to shake their hand, look them in the eye, and access their needs in a very personal way.  Our contact follow through will be much higher when we know there is a real person behind the branding.  

The Ideas:

• Put a crease in it.  Conferences, Chamber meetings, and other networking opportunities are a huge arena for handing out business cards.  When you meet someone you really want to follow up with, fold or dog-ear their card before you slip it in your pocket.  That way, when you get home, you can remember the important contacts and give them a call or email right away.  
• Customize your Business Card.  You don't need to hand out a generic business card everywhere you go.  If you know you will be attending or promoting a specific event than customize your card!  Consider putting a special coupon on the back or expressing your shared interest in the event to build the relationship.  Business cards can promote more than jut you!

Have more ideas?  Post a comment and share them here!